2020 3C Winners
It is with great pleasure that I am able to announce this year’s 3C winners! The winners were chosen from nearly 40 teams that completed the program this year. Although not every team can be awarded at Gathering Our Voices this year, each participant accomplished a lot. Those of you who took part in the 3C Challenge, I want to give you a huge round of applause. As facilitator Fraser Earl says “just by showing up, you are already among the top 5%.” You each have done something to be proud of!
Without further ado, here are the top 3 teams from 2019/20!
IndigiBox - Campbell River
Product: "culture start-kit". Indigbox is a collection of cultural items that allowed those to either learn about the local Indigenous culture or to pass along teachings to the next generations. Main target customers were tourists and young mothers. Each box included, sea salt for cooking, hand-made natural soap, culturally relevant tea, cedar pieces, and a card teaching the consumer several phrases in the local language.
Community: Indigibox created value for their community in a number of ways. At the beginning of their business, they immediately contacted an elder to teach them how to appropriately gather the resources needed for the items in the box. By the end of the project, they recognized the importance of salmon to Campbell River, as many tourists and much of the local economy is based on the fish. Out of their own volition, they donated all of their profits to the Salmon Wildlife Trust, a local conservation agency.
Culture: this team’s entire product was based on culture and sharing it with their community. Working with a local elder, they were able to gather resources respectfully and make it relevant to their home community. Many of these youth were new to their own culture and it unlocked an opportunity to learn for themselves as well.
Cash: Indigibox were sold for $25/unit. After 30 days of sales, they had sold a total of 70 boxes and recorded a revenue of $1,750! With a total expenses of $489, the team walked away with $1,261.00 of profit, which they donated all of it!
Protect the Tradition – Vancouver
Product: Indigenous healing boxes. A collection of Salves, Lip Balms, and other cultural relevant pieces. Box featured a medicine wheel handprint on the top as their logo. The box is meant to raise awareness to MMIWG and donated all proceeds to Protect Our People, a social movement mean to stop Human Trafficking. This team was special because they were one of a small number of teams that have designed their own website to market their product. Using this and tying it into a social media campaign, the team was successfully able to sell their product. https://www.protectthetraditions.com/?fbclid=IwAR0iiYN7_YqxLWwXF2UgT5CeF_tVS2ooqsGqCLYv5EbC8luLhjYcUPA4-zY
Community: Protect the Tradition created benefit for their community by creating awareness of MMWIG and raising awareness for traditional healings in the Vancouver area. The group recognized that in the large urban environment, people can be detached from the issues that are outside of the city, but once light was shed on them, that people wanted to help.
Culture: The group members had either grown up or lived in Vancouver for some time. Because of this, many of them felt detached from their traditions, particularly around healing. These boxes were able to assist themselves and their peers to reconnect to those traditions. The process of making the product was also “guided by cultural protocols”. This means that the medicines were gathered with good intentions and each piece of the box was smudged before being placed inside.
Cash: Protect the Tradition sold their boxes for $35 each. They sold a total of 50 boxes and recorded a revenue of $1750. With a total expenses of $603.72, they walked away with 1096.28 in profit, all of it being donated to Protect Our People.
FN Lips – Terrace
Product: FN Lips handmade lip balm and
lip scrub. The three youth, aged 14, 15, and 18, did exceptionally well at identifying the needs and opportunities within their community. They quickly realizied the start of winter was bringing tourists for skiing, the group saw the opportunity to create a local product that solves the problem of chapped lips. They created Lavender Mint Lip Balm, Shea Butter Lip Balm, Coffee & Honey Lip Scrub, and Bubblegum Lip Scrub.
Community: The youth were excellent
ambassadors of their community and interacted with locals and tourists during numerous winter markets. The three youth were familiar with the Friendship Centre, but were able to connect with the centre in a meaningful way during their challenge. They each discovered the services and community that surrounds them.
Culture: Each of the youth were represented a different nation. One from Cree, Gitxsan, and Nisga’a descent. During the 30 days, they were able to share their culture with each other. With this group we spent a lot of time on values and beliefs. We really dove deep into the decisions we make and how they are directed by culture.
Cash: Each lip balm was sold for $5 and the scrubs were $3 each. They successfully sold $1350 worth of product and walked away with $712.08 each. The team chose to divide the money between themselves.
Thank you to all those that participated in the 3C Challenge! I look forward to seeing the successes that come in the year ahead.
-Liam Grigg, 3C Project Manager